The story
The physical sticker is now the way into a digital community Indigo runs itself.
A web app that turns Indigo's physical stickers into a digital album, a daily quiz, prize draws, a Discord community and a store, with nothing to install.
Worth noting
Indigo has printed sticker albums for twenty years and has a community around them. The new audience also lives on a phone. Indigo wanted the physical product to gain value from a digital extension rather than lose it to one: a place to collect, play, meet other collectors and buy, all in one app, without a download standing between a collector and the first scan.
Indigo now has a direct line to its community that the printed album alone never gave it. The app is on its third version, with scope added at each step: scanning and the album first, then the quiz, prize draws, the store and 3D visuals. We do all of Indigo's software projects.
A collector scans the QR code on the back of a sticker with the phone camera, straight from the browser, and the sticker drops into their digital album with coins and experience points. From the same app they play a daily quiz tied to the album, enter the weekly prize draw, link their Discord account so their rank on the server follows their level, and order products from the store with cart, payment and confirmation. Indigo's staff run all of it from a separate admin side.
What it covers
QR scanning, digital album and collection, daily quiz, weekly prize draws, Discord role sync, store and orders, news, user profile and progression, 3D visuals, admin.
Design came first, because a consumer product has to look like itself before it does anything. We built the scan-and-collect loop alone and did not move on until it worked every time. Then we layered in coins, experience points, the quiz and prize draws, then Discord, because the audience was already there, and last the store, because the same people who scan and play can now buy. The public side and the staff side are separate systems, so neither carries the other's complexity.
Tell us how your operation works today. We'll tell you what we'd build.
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